Trained on one catalogue
Each merchant's assistant works only from that merchant's products, prices, delivery rules, policies and service instructions. Nothing is shared between businesses.
Built for African commerce
AI sales infrastructure for everyday businesses.
Our messaging platform gives a merchant one assistant that answers customer questions, quotes real prices, captures orders and hands the conversation to a human the moment it needs one — inside the messaging apps customers already use.
Merchants keep their own number
Human takeover by design
Built and hosted in-house
Today
Assistant active
Open enquiries18
Orders captured7
Handed to staff3
Customer conversation
Good afternoon. Do you have a 6kg washing machine?
Yes — two 6kg models in stock. The entry model is ₦168,000 and the inverter model is ₦214,000. Would you like delivery pricing for your area?
Assistant
Yes, delivery to Surulere.
Product knowledgePrices, stock, descriptions
Order captureCustomer details and delivery
Human controlPause, review, take over
Illustrative interface. Figures shown are examples, not live data.
Nigeria-first
Designed around local pricing, delivery and network realities.
Multi-tenant
Each business keeps its own data, catalogue and workflows.
Business-specific
Trained on one merchant's catalogue — not a general chatbot.
Human-controlled
Staff can pause automation and take over any conversation.
The platform
Knows the business
Does the work
Knows its limits
A digital sales representative, built around the merchant.
Most small businesses in Nigeria lose sales in the gap between a customer's question and a staff member's reply. Bamaja closes that gap without asking the merchant to build or run any technology.
Answers, advises, captures orders
It responds to enquiries, recommends alternatives when something is out of stock, collects delivery details and records the order for the merchant to fulfil.
Escalates to a human
Complaints, refunds, negotiation and anything outside its knowledge are routed to staff. The merchant can also take over any conversation at any moment.
Messaging platform use
Consent
Scope
Data
What we do with the WhatsApp Business Platform, stated plainly.
Bamaja is building this platform to connect to the official WhatsApp Business Platform (Cloud API) as a technology provider acting on behalf of merchants who choose to connect their own WhatsApp Business Account. This section describes exactly what that involves.
| Permission | Why the platform needs it |
|---|---|
| whatsapp_business_messaging | To receive customer messages sent to the merchant's connected number and send the merchant's replies — the core of the assistant. |
| whatsapp_business_management | To register the merchant's phone number, read its connected WhatsApp Business Account details, and manage message templates the merchant has approved. |
| business_management | To complete Embedded Signup, so the merchant can link their own Business Portfolio during onboarding without sharing passwords with us. |
Customers opt in first
Merchants must obtain customer opt-in before messaging, and every customer can ask to stop at any time. The platform records and honours those requests.
No bulk or unsolicited messaging
The platform is built for one-to-one service conversations a customer started or agreed to. It is not a broadcast, marketing-blast or cold-outreach tool.
Held only as long as needed
Message content is processed to produce a reply and kept so merchants can review their own conversation history. Customer data is never sold. Deletion is available on request.
Planned architecture
Official connectivity, customer-owned assets.
The target production model is a direct, Bamaja-owned Meta application with Embedded Signup, connecting merchants who retain full ownership of their own WhatsApp Business Accounts.
The merchant owns their identity
Phone number, Business Portfolio and WhatsApp Business Account stay in the merchant's name and under the merchant's control.
Bamaja owns the technology
We operate the Meta application, the onboarding flow, the AI workflows, the merchant dashboard and the hosting infrastructure.
No mandatory reseller in the middle
Connectivity is planned through the official Cloud API rather than a third-party gateway charging per message on top.
How a message travels
Customer
Messages the merchant from ordinary WhatsApp or WhatsApp Business — nothing to install.
Merchant's business account
The merchant's own number, identity, templates and account controls.
Cloud API
Official message delivery, webhook events, templates and platform policy enforcement.
Bamaja platform
Catalogue lookup, reply generation, order capture, analytics and handover to staff.
Ownership model
Clear boundaries from the beginning.
The production model is designed to avoid ambiguity, vendor lock-in and consultant-owned customer assets.
Bamaja operates
- The Meta developer application
- Embedded Signup and onboarding
- Webhook and access-token infrastructure
- AI orchestration and merchant dashboard
- Application source code and deployment
Each merchant keeps
- Their business phone number
- Their Meta Business Portfolio
- Their WhatsApp Business Account
- Their business identity and templates
- The right to pause, disconnect or migrate
Implementation partners bring
- Meta platform engineering expertise
- App Review and Access Verification support
- Embedded Signup implementation
- Security and deployment documentation
- Complete handover on delivery
Phased growth
Validate, stabilise, then scale.
The platform moves through controlled technical and commercial stages. Each stage has to hold up before the next one opens.
100
Pilot merchants
Technical validation and structured feedback.
1K
Early adoption
Operational testing across selected trade categories.
10K
Commercial expansion
Broader market reach and trade-association partnerships.
100K
National scale
Distributed onboarding and regional support infrastructure.
1M
Long-term aim
The ceiling we are building the architecture to support.
These are internal planning targets, not commitments or forecasts. Actual progress depends on infrastructure readiness, platform approvals, onboarding limits and market conditions.
Implementation partners
Send a proposal
We are engaging experienced Cloud API implementation teams.
We are evaluating consultants who can build a Bamaja-owned Meta application, implement Embedded Signup, support App Review and Access Verification, and deliver a secure multi-tenant production system with full handover.
Direct Cloud API under Bamaja ownership
Merchant-owned accounts and phone numbers
Embedded Signup and Tech Provider readiness
No mandatory recurring gateway dependency
Complete source code and documentation
Milestone-based engagement
Questions
What partners and reviewers usually ask.
No. The messaging platform is in private development and controlled pilot preparation. Public merchant onboarding has not opened. Bamaja’s other products, listed above, are live.
No. Bamaja Integrated Online Services Limited claims no affiliation with, endorsement by, or partnership with Meta Platforms, Inc. or WhatsApp. We are preparing an application to use the official platform in the normal way, alongside every other developer.
The merchant does. The phone number, Meta Business Portfolio and WhatsApp Business Account remain registered to the merchant, and the merchant can disconnect from us and keep them. Our role is to supply the technology platform and the authorised business workflows on top.
No. Customers message the business from ordinary WhatsApp or WhatsApp Business as they already do. Platform eligibility applies to the merchant account being connected, never to the customer.
Merchant data is logically separated per business. Message content is processed to generate replies and retained so merchants can review their own history. Data is not sold or shared for advertising. Handling follows the Nigeria Data Protection Act 2023 and is described in full in our privacy policy.
Teams with verifiable delivery experience in direct Cloud API implementation, Embedded Signup, Facebook Login for Business, App Review, Access Verification, Tech Provider preparation, secure webhooks and multi-tenant merchant onboarding.
Our products
Live
Live
Live
What Bamaja already runs.
The messaging platform is not our first product. Bamaja builds and operates live consumer and business services from Lagos, across health, education and media.
NaijaGist
Nigerian news aggregation covering national headlines, sport and market data, updated continuously.
InterviewPass
Interview preparation for Nigerian job seekers, built on a database of over 200 local employers.
ChopWise
A camera-first nutrition assistant that recognises Nigerian dishes and estimates what is on the plate.
Company
Who we are and how to reach us.
Bamaja Integrated Online Services Limited
A Nigerian technology company building AI-assisted sales, customer-service and consumer applications for the Nigerian market. This site is the company’s home; our individual products run on their own subdomains.
Registered company
Bamaja Integrated Online Services Limited · RC 8992176
Registered address
22 Afolabi Brown Street, Akoka, Lagos State, Nigeria
Telephone
+234 805 607 6355
General enquiries
hello@nigeriafaces.com
Data protection
privacy@nigeriafaces.com
Founder
Babatunde Adisa
Data and privacy
This website is an information page. It does not collect form submissions, customer messages, access tokens or merchant account data, and it sets no advertising or tracking cookies.
The production platform is being designed around merchant authorisation, per-business data separation, access controls, data minimisation, encrypted credential storage, documented deletion procedures and the Nigeria Data Protection Act 2023.
Trademarks and status
WhatsApp, Meta and related marks are trademarks of Meta Platforms, Inc. Bamaja Integrated Online Services Limited is an independent company and claims no endorsement, certification or partnership.
Interface elements and figures shown on this page are illustrative concepts and may change before commercial release.